So,
you like the idea of starting your own business, and network marketing,
Internet marketing, or re-selling other's products appeals to you as a great
way to enjoy the benefits of being an independent business owner without
committing to a large investment.
Wise
choice. You're not alone in recognizing the advantages of these types
of
businesses.
However,
you'd like to make a wise choice as to WHICH ONE of the many opportunities
available to join as well, right?
While
I will go through some of the aspects you should consider when looking into
starting your own business, I want you to do something else first.
Identify
YOUR strengths.
Obviously,
with any marketing business, you're going to have to become good at sales.
However, there are options as to which way you get your sales.
*Do
you want to work strictly online, offline, or both?
*Do you want to sell products only?
*Or recruit a down line to sell with you?
This
is where you must think about what you want to do on a daily basis and make
some decisions based upon your strengths and desires.
ONLINE, OFFLINE, OR BOTH?
For
instance, the online world uses written communication extensively. You don't
necessarily have to be great at writing, but you must be able to communicate
clearly, write effective advertising, and maintain business correspondence.
Will
you be willing to call distant prospects if necessary? Or do you expect to
conduct all your business via email? Will you need to write sales letters or
build a web site? Or do you want to work with a company that provides those
items for you? The personal touch is always better in business, but are you
willing to work that way?
Offline
selling requires face to face contact and sales tactics. How will you talk to
your prospects? Where will you get your leads? How much time, traveling, or
investment will this take?
These
are all items to consider and as such, you need to identify which areas you are
strong in or willing to work at learning.
PRODUCTS vs. RECRUITING
There
are literally thousands of products, both physical and digital. The best
products are those that you personally have an interest in, and those with a
growing market. However, are you simply interested in selling a quality product
line to others or recruiting a down line to sell with you? Which process do you
expect to be better at? Can you sell enough product to make the kind of money
you desire? Or will you be better at recruiting others and making your money
from their sales?
Again
these are all decisions you need to make BEFORE you go looking for a business
opportunity. As well, you may want to consider programs you are already
involved with that aren't producing what you expected. Is it the program, or
does it just not fit well with the strengths you have?
LEARN MORE AND SEEK HELP
Naturally,
there is nothing wrong with learning more to improve yourself and fortify your
weaknesses. There is a lot of information available on marketing products and
recruiting others, both online and offline. There are always services available
for hire to help you in the areas you need as well.
Plus,
some programs offer extra training for serious individuals and even help in
recruiting a down line. Liberty Management is one company that is sweeping the
Internet by producing legitimate results and building paying down lines for
their clients. (Click here for a FREE heads up the review of what Liberty is
actually doing from the LOBO Letter, a paid subscription newsletter that
independently reviews programs
CONCLUSION
The BEST part of working your own business is getting to do what you want. So don't
jump headlong into an opportunity just because you like the money it's supposed
to make if it means doing things that either you aren't good at or don't like.
It WON'T make that kind of money for you in that instance anyway.
Identify
your strengths, desires, and goals. Don't be afraid to admit the areas you want
to avoid or that you'll require assistance with either. THEN go looking for a
business that YOU can be happy with. In the end, it will save you time, expense,
and ultimately make you more successful.
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