We usually talk about social sales when the process of
buying a product is carried out directly on social networks, or the user is
directly referred to the product or payment page, but the social sale is
something else and has become an An important part of online actions in
companies that work on B2B that use social media marketing strategies to
increase in sales.
Currently, LinkedIn has become one of the most important
social sales platforms in the world, where most organizations begin to gather
information to reach people with decision-making capacity in companies.
The actions you will see below will help you prepare to
launch the social sale on any platform you consider your target audience to be,
they will give you the opportunity to connect with the right people, build
trust and build relationships that can become new sales opportunities.
We usually work with companies in the industrial sector that
have long sales cycles, with highly specialized products and this is where
social sales offer them a great advantage.
If you want to start making social sales in your company,
you can carry out these actions:
1. - Qualification of
contacts.
Evaluate all the aspects that interest you in your audience,
you already know who your buyer person or the ideal target customer is, now you
need to know if that new prospect you have achieved can qualify for marketing
actions. Use social networks to know the reality of your contacts.
Again LinkedIn offers a great opportunity in this aspect,
you can design a strategy to focus your prospecting according to the fields
offered by the social network such as the sector, the size of the company, but
also on the individual characteristics of the contact, such as the role in the company, its studies, its capabilities, experience, etc.
Check out the search and analysis features of any logo design platform on which you plan
to test social selling. If you can't find a solution that fits your audience,
maybe that social network is not a good option for you.
2. - Perform more
effective surveys.
You will not be able to sell a product through a social
network if you have not previously managed to create a relationship with that
potential customer, you can achieve it by performing some basic methods, you
can show the value you offer in the context and perspective of your contact to
that even those responsible for making more cautious decisions want to work
with you.
The fundamental pillar of the prospecting method is to find
trigger events or connection levers, it can be a recent change in the commercial situation of a potential customer that increases the value of the
products you could offer the launch of new products, the Opening of new offices,
acquisition of companies, creation of new lines of business or anything that
affects the competitive landscape of your contact.
Check your publications on social networks, as well as the
web and the latest news of the company you are analyzing. When you find an
event, what you have to do is find the best way to show how your solutions can
help meet your needs.
3. - Investigation of
potential clients.
The search varies considerably according to the platform you
choose, for example on Twitter, most searches will be performed according to
the content of recent tweets and hashtags, instead of on LinkedIn, and you will
perform more complex searches. You can also find potential customers within
Facebook Groups, although this limits the organic reach, so prospecting often
focuses on active pages.
According to a customlogos platform, each platform will mark you how to do it
according to the possibilities it offers and you must adapt your strategy
appropriately. Surely in this way, you can collect an interesting number of
potential customers (focus leads) on which to focus your recruitment efforts
and that is close to your buyer persona.
4. - Present your
differential value clearly.
Everyone who uses social networks to increase sales has
their own focus on what their introduction or approach messages should be. Some
like to ask "if you want to know more" and others prefer to pursue
contact. You can decide what you prefer, but remember, although you can
approach using social networks to communicate directly with others, you should
not lose the inbound approach of Maintain your principles and that it is the potential client who decides when to contact, surely you have much more
valuable content that you can share with your contact and is valuable enough
for them to want to know more about what you can offer.
The content will open many doors because it demonstrates
your experience. With attractive logo design,
valuable content and persistent and cooperative follow-up with the contact, you
can position yourself as a reliable advisor.
5. - Promote your
content strategy in social networks.
Even if you are strictly a sales professional, it is
important that your voice is heard on social networks. This is where the
attraction aspects of social selling really work. Most of your contacts on social
networks will follow you, and your constant updates on your profile can help
you understand aspects of your product or service by shaping the way your
followers think.
It will be perfect if your company has a platform where you
can write a little of your own content, if you share it with others you can
always add something of value or opinion, you always have to build a library of
marketing resources that allow you to help your buyer persona.
No matter in which sector you move, these five steps of
social media marketing strategies to increase sales are your way to building a
solid custom logos image
in social networks that allows you to move from simple profile to brand
identity, and from this to build reputation and trust, the sooner you get to
it, the sooner you can evaluate the return on your investment in social sales
and if you need help you can always contact one of our social media marketing
experts.
