The Reason Why You should Redesign Your Logo

Have you noticed that some brands and businesses have iconic logo designs that only change subtly? And that, "occasionally", these brands are the most important in their markets or areas?

We talk about specific cases, such as Coca-Cola italics, Apple's minimalist fruit, Starbucks colors or Nike's buzz. Even Google, in order to achieve greater sociability, in 2015 flattened its six colorful letters and succeeded with this a new typeface that fits better to the new screens.

Do you think that it is a coincidence that the most recognized brands and companies in the world make these small changes in their custom logos? Of course not!

When is the best time to redesign your logo?

If you are at the moment of further expansion, you may find that changing or redesigning your logo designers are counterproductive and inappropriate.

And you may be right! Throughout history there were some brands that have had problems when they redesigned their logos:

 1: Your logo is synonymous with aging.

Attention here ... because there is a radical difference between «classic» and «old-fashioned».

If you have been in the business for decades and still have an appearance of the '80s, without the irony, for some time now you not only want, but you need a redesign. In this case, it is the right time to start redesigning your custom logo.

Here are some specific recommendations from reliable custom logo services that will make a difference in your results and will make this process pay you a high benefit.

Do not use fonts, colors, and styles that are outdated. This can show your customers that you have not been updated in recent years. It will be better to have the advice or have the collaboration of a graphic designer who is aware of current aesthetics and who has experience.

Do not leave aside your story. Having a presence in the market over the years is one of the most important assets for brands and businesses. To highlight this importance, you should tell part of your story and establish your path paying tribute to the best times of it, through a redesign of retro or vintage logo.

2: Your business has evolved

It is inevitable that your business, brand or company undergo transformations (that expand and incorporate new products, people, new lines, etc.). All these changes must be represented with your logo.

For example, if you have started your business with a coffee shop, you currently sell freshly baked cakes and cakes and, in addition, in your place you can enjoy a beautiful collection of photographs that make the decoration, you have to make the design of your logo reflect these small pleasures that the person will enjoy when they get there.

3: Your logo design does not work well on social networks

This is more common than you think. Especially for those brands or businesses that take a long time; even before the Internet became ubiquitous and encompasses everything.

Although this seems somewhat distant (it sounds like being in prehistory) there are brands that have been in the market for several years and have not considered technological advances. If you are one of these brands or business, it is time to redesign the logo so that it communicates your message in the digital age.

Why? Well, because everything happens on the internet. Today companies and brands that communicate with their followers and potential customers through social networks have a greater impact. This is why having a logo that looks good from any social network is essential to improve the presence in the market.

4: You want to reach a new target audience.

To grow and take your brand or business to the top, you must constantly attract new customers. For this, it is necessary to update your business in a professional manner and without losing the market.

5: You're losing market

Do you know the logo designers of Mercedes Benz, Audi, McDonald, Twitter or Microsoft? What makes some brands stand out and be recorded in the collective unconscious of people and others go totally unnoticed?

They have managed to distinguish themselves from their competitors and have gained ground by positioning themselves as leading brands.

To stand out and be recognized, you have to make your logo stand out from your competition. It is necessary that you study and analyze the logos of the best brands in your area of ​​work and identify the common themes (or cliches) that their logo service use.

6: Your sales are stagnating or declining

Is your business or company not generating the profits or revenues necessary to move forward? Are you not receiving the usual traffic on your site? Are the conversions low? Do you have a high bounce rate? Have you been in a jam and you are not having results? Watch out! Because the cause of all this may be in front of your eyes.

Chances are, your obsolete logo is the source of these problems. Maybe that can be solved simply with a complete revision and redesign of the logo. Although it seems too simple, a new logo may be just what you need to arouse the excitement and create effective advertising around your brand.

7: Your logo does not reflect the essence of your brand or company.

Your logo is the vision that your clients and the market, in general, will have about your company or business. If this one no longer represents you (because your business has evolved), it is the right moment to think about a redesign that is not only attractive but also reflects the current position of the company and makes it clear where it is going.

It is very important that you are clear that your logo must represent without leaving any doubts: who you are, what you do and for whom you do it. This will guarantee that the people who make up your target audience identify with you, your brand and want to be part of it, becoming loyal customers.

In summary

If you want to achieve sustained growth and do it quickly, it's time to work with a graphic design professional.

Not only do you have to do it for your business, but also for your customers, because your logo is an invitation to the people that are your target audience to know your brand or company and join your mission and philosophy. It is necessary to create a logo that communicates the correct message.